Friday, September 21, 2007

Less blogging, more project managing

It seems somehow ironic to me that now I'm officially all social media, all the time, I have *less* time for blogging and blog-surfing, and instead find myself up to my elbows in project charters and business cases and the other flotsam and jetsam of government business.

While we started out with grand ideas for our social media project, I'm quickly learning that just because I can dream it doesn't mean we can do it. Even enabling our RSS feeds has had some unique challenges that I never would have imagined.

All that said, here's the gist of what we're hoping to accomplish in the next year or so:

  • enable our RSS feeds and chose a few content streams to syndicate.
  • build a decent user interface and decide on how and what to offer on our Web site with regard to RSS subscription (because we're government, we can't be seen as endorsing, say, Bloglines over Google Reader.)
  • set up a series of Webinars - some educational, others consultative - with specific client groups.
  • produce half a dozen or so short, downloadable "podcasts" and make them available on our Web site, perhaps in up to three languages in addition to English and French.
  • produce one longer videocast, maybe three to five minutes long, and make it available for download from our Web site. (It was our first preference to be able to offer these in streaming media, but our IT support slammed that door in a hurry. "Streaming" is apparently a dirty word around here.)

We're also working on how to formalize the monitoring of social media in the same way we currently monitor other mainstream media, and working on at least one policy directive relating to social media, covering everything from employee blogging to corporate behaviour.

Over the longer term, we're looking at hosting a blog, and maybe even an online discussion forum on our Web site, but I've been told there are enough significant security, policy and infrastructure issues that it will be a long time before this part comes to fruition.

In the interim, though, a huge hat-tip to my colleagues over at the Office of the Privacy Commissioner of Canada, who have just launched their own blog. Very nicely done, too.