Tuesday, February 13, 2007

How not to blog

Even though she's out on language training, Kerry is still thinking about social media and communications! She sent me this earlier in the week:

Over at www.gop.org, the official site of the Republican party, there's a link at the far right hand side of the menu for the official blog. Sounds exciting right, and a great opportunity, since the site itself is really nothing more than a huge opportunity to share information (it's loaded with audio and video), and everything has a "share this" link or an "embed this" link on it.

However, the blog has not been updated since November 2006, before the last election. I'm guessing it's because they fire all their employees shortly after an election. But still, this is insanity. People are running for president and they aren't commenting. They aren't even linking to other bloggers. This is a waste of potential, and I fear it could happen to us if we do an official blog. It isn't someone's job, therefore it slips off the agenda. Or we just pervert press releases and make that our blog.

I think this is a good lesson learned.

If you'd like to contribute something to this blog, feel free to e-mail it to me through our blog mail box: canadiancybrarian (at) gmail (dot) com. (Edited to add: I previously had the wrong e-mail address listed here! My apologies if you tried to send something and it didn't get through.)