Links for 23 January 2007

Some interesting finds from the blogosphere this week:

"You" are not as cool as you think you are Interesting discussion of the value of user-generated content, including the much-hyped Superbowl ads for Doritos, Chevy and the NFL.

Should we have a chat? From the IABC, a post that questions the value of Web chatting as a communication tool.

Via Maggie at Social Media Group, news that Deloitte has launched a blog for and by employees. It encourages employees to share their personal experiences around the issues of career advancement and work/life balance. After being run internally for 18 months with some success, the blog was launched externally last week. Personally, I think as an organization we’d have more success focusing on this type of blog than on a CEO-authored corporate blog.

And on the subject of CEO blogging, in a recent post Ian Ketcheson opined rather succinctly “It is ill-advised for an organization’s first big step into social media to be a CEO blog,” in response to this Economist.com article on the World Economic Forum’s recommendation that CEOs join the blog bandwagon.

And finally, via BuzzCanuck, an article in Marketing Magazine that looks at trends in Canadian marketing and media: more than 50% of marketers are likely or somewhat likely to use some form of social media in the upcoming year and more than 30% have already “tested the waters.”