Links for 08-12-2006

• Marketing Literacy Desperately Needed
  One PR blogger's attempt to differentiate between Buzz marketing, Viral marketing, Influencer marketing, Social media marketing and other current lingo.
  
• Web Strategy: measuring social media
  Results of a roundtable discussion including Social Media Practitioners, Bloggers, Corporate Program Managers, and PR consultants exploring how and why to measure social media.